TransLink - Strategic plan 2007 - 2011
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blue swirlStrategic plan 2007 - 2011


The TransLink Transit Authority's vision

The TransLink Transit Authority has an exciting vision for the future. By 2011 we will be:
  • the best public transport system in Australia - through partnering with operators and local agencies we will create an innovative, efficient and attractive system that people want to use. By providing a viable alternative to cars we will continue to grow patronage on the TransLink system. By 2011 we aim to have 200 million trips being taken on public transport, ensuring the sustainability of the system and our environment.
  • an operationally excellent organisation – we will build professional and effective processes and continually learn from our own and others experiences.
  • a trusted organisation – we will be a responsive, responsible and respectful organisation and in doing so, have the confidence of the community and its government representatives.
  • a place people want to be – we will continue to be a dynamic organisation and empower our people to live the values of:
    • making a difference
    • collaboration
    • getting things done
    • respect
    • professionalism
    • customer focus
    • enjoying our work.



The TransLink Transit Authority's strategy 2007 - 2011

Our vision is supported by a set of 10 strategies shown in the strategy map below. These strategies have been developed using the Balanced Scorecard framework to ensure all aspects of our business have been considered:
  • The first two layers of the map show the strategies we will implement with our business partners to deliver a public transport system that is valued by the customers and the community.
  • The bottom two layers illustrate the strategies the the TransLink Transit Authority's agency will employ to build the organisational culture, capabilities, processes and relationships we need to deliver on our vision.
image of TransLink's stragetic plan
Read more about the TransLink's strategic direction for 2007-11 (PDF, 917KB).

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Last updated 29 July 2008

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